User blog comment:Hoshii1234/4,000,000 Users Campaign: Step Up Summon Mini- my thoughts/@comment-25067771-20140704172151

You get the bonus +3% on the second step, and bonus +5% on the third. It's not as bad as you make it out to be. Besides, for those who have only a limited amount of jewels and probably dont every plan on chucking out 3k for the 5th step of the normal, this is a pretty good middle ground.

And they've done a number of other things for the 4million users mark as well.

-Completion of 2nd bingo gets you a ultimate summon ticket.

-Chance to get a UR (even if its not FAW killing material).

-Sale on workshop, yggs, and magic school.

-Free Jodie Explorer (and HSR if you complete the 'hidden' level). As good a healer as any for most people.

-And free 300 jewels just for logging in first few days.

They're celebrating plenty!