User blog comment:BadBitch/Why players do NOT rank by BadBitch/@comment-70.77.52.237-20140828042012

Perhaps most people don't rank because they're already happy with what they already get? Personally I'm happy with getting my 1-5 SRs per event. Or perhaps they already realize the terror of ranking? Everybody on my comrades who got Lorely "mysteriously disappear[ed]". Or maybe URs aren't viewed as worth it? If you have a team that's able to get ranked URs, it's highly unlikely you "need" any URs even if they have great skills.

In the end, I don't think either choice is unreasonable. Either rank and get awesome cards or play casually to prolong the entertainment value of the game. I mean, for new players getting that first SR AW drop probably feels just as good as seeing that first UR.