Board Thread:General Discussion/@comment-83.156.135.83-20140122131453/@comment-1855344-20140122131923

I had the same confusion when I started. It doesn't immediately kick in, it gets delivered to your Items (on page 2 of the main menu), and you need to hit "use" from there before it will apply.

I don't remember if they get delivered to Presents first, in which case you'll have to go to 2 locations before it kicks in, Presents, and then Items.

Hope that helps.