User blog comment:TEmpestfEast/When I finally bother to make an Alliance/@comment-24472911-20140716030520

You should definitely set down some ground rules in your alliance if you're going to make it successful. How active should members be? Is GW required? Having good AWK might be nicer for lower-leveled players, and recruiting good FAWK/Ts would be cool too. The alliance I'm in has a different mode of communication besides the alliance chat in-game.

These are just suggestions because I've never been an alliance leader, but these seem like good things to consider.