User blog comment:Winterminto/Alliance Duels - Personal Experiences/@comment-172.251.209.82-20140716152130

Like any guild system in any game; you're going to have people who join for the wrong reasons. I don't have anyone in my guild that I don't know personally or from a previous online game I was a good friend with.

I would say that the Alliance system right now does little to reward loyal or active members enough. It's pretty much a quick "send all button" for killing AW and all the other small benefits are just bonuses. The Alliance Duel system is absolutely (in my opinion) horrible, and a hard way to measure member loyalty when the event itself is pretty suspect.

Good luck to you and yours however.